The design process
Where function and finesse intersect
Meet our makers
Do you want to know the truth about our designers? For the most part they’re stubborn, childish and unreasonably optimistic. This is probably the biggest secret behind our success. It’s because of exactly that dedication, imagination and patience that our cases, fans and power supplies have gone on to create new gold standards and continue to impress users and reviewers worldwide.
The passionate and the obsessed…
While we certainly enjoy making fun of them (and always blame them when the coffee-pot is empty), the PD department is the heart and soul of any company like ours. Meticulous, unrelenting and excruciatingly precise, it’s their job to dream up new solutions, consider every angle, find out why something can’t be done, deconstruct it and prove themselves wrong (and therefore, right). Their quest for perfection often forces us to think bigger and craft brand new components to meet extremely specific hardware needs.
…who only stop to start again
It can take anywhere from six to eighteen months for a new Fractal Design product to go from early sketches to mass production. And the only way to end up with something truly successful, is to be just as (if not more) demanding, picky and detail-oriented as everyone in the target-group. And once you get there, and all the pieces are in place – the reward is that you get to start over from a clean slate, trying to outdo yourself again.
